Experience

 

EBSCO Information Services

Senior Director, Marketing Web

April 2017 - Present

Manage 12-person web development team responsible for design, UX design & development, web content management, SEO, and analytics for 50+ customer-facing digital properties (EBSCO.com, support, int’l sites, microsites, sales apps).

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• Managing all aspects of the web experience for five verticals and 15 product lines (8MM sessions/yr). Lead collaborations with product marketing, creative, social, and email teams as a senior marketing leader for a $2B B2B organization.

• Work closely with customer support, product management, and marketing teams on brand architecture, site integrations, localization strategy, user experience, and digital asset management for B2B and B2C websites .

• Key driver of the MarTech  stack to optimize digital marketing and align technical decisions for customer benefit; includes automation (Marketo), web content management (Drupal/Acquia), SEO (Moz/AWR) and asset management.

• Designed processes for workflow management, internal communications, content inventory, site architecture, domain strategy, and measuring success; reduced delivery timelines 30% by spearheading KanBan / Agile within Marketing.

• Active industry involvement: UXPA Boston, Acquia Engage, Hubspot Inbound, and Marketo Marketing Nation. 

 

Key Accomplishments:

• Guided the extensive overhaul of the corporate website – including redesign / development, enterprise web content management migration, new hosting services, and full localization strategy. Planned expansion to global markets FY18 and beyond.

• Led a cross-functional team through planning and execution of new B2C model for EBSCO: individual subscription fulfillment, CRM, and customer support architecture for key partnerships valued at $9MM.

• Managed the customer support portal development roadmap, integrating advanced functionality including a searchable knowledgebase, CRM case management, & chat bots to enhance the customer experience.

• Built a central repository for digital marketing assets that provided greater workflow efficiency and field access for Sales.

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Director, Marketing Web

2013 - 2017

Built Web Development department from the ground-up into an integrated team of 12 designers, developers, and SEO/Analytics specialists.

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• Identified skill gaps and drove initiatives to hire and onboard a high-performing web department.

• Transitioned and redesigned 15 international websites from SharePoint to a new platform; devised localization and translation strategy enabling global marketing teams to contribute market-specific content while remaining on-brand.

• Produced web applications enabling sales teams to access and customize product collateral within the WCMS.

• Orchestrated SEO strategy across the organization for clinical information product awareness.

 

Visual Designer

2010 - 2013

Lead designer within EBSCO’s marketing department, supporting brand identity, responsive websites, information architecture, print collateral, and usability testing projects.

 

• Design lead for all internal and external presentations for company executives.

• Built out a dedicated, mobile-first web team to enhance the global digital brand presence.